Squarespace Customization 101 (template + setup cheat sheet)

This is my simple Squarespace customization cheat sheet. These tips will get you up and running so you can move around your site essentials with confidence.

The focus of this cheat sheet is to review the core features and capabilities of your Squarespace template and dashboard.

This guide is for Squarespace version 7.1 and covers the basics (i.e. no advanced customization moves — we need to walk before we can run).

So let’s get to it.

Table of Contents Show

    How to Add New Pages + Posts

    Adding new pages and posts is simple and straightforward. Here’s how:

    How to Add New Pages

    • From your home sidebar menu, click on Website

    • Click on the + icon and choose which page you’d like to add

      • You can choose a blank page, use a designer layout or work from one of the other templates

    • A new page will pop up for you to edit by adding new sections and blocks

    How to Add New Blog Posts

    • From your home sidebar menu, click on Website

    • Click on Blog (or add a blog page from the + menu if you don’t have one yet)

    • Click the + icon in the top right of the menu to add a new post

    How to Customize + Edit A Website Page

    Whether you’re adding a new page or looking to edit an existing page, Squarespace makes it easy.

    Here’s how:

    • From your home sidebar menu, click on Website

    • Click on the page you’d like to edit and then double click the preview screen to bring up the editor window

    • Hover over the page to bring up the editing options:

      • Add Section

        • This will bring up a window where you can choose existing section templates or create a new blank section (to customize your own from scratch)

      • Edit Section

        • This will bring up a window to change your formatting, colors, background image and more

        • I recommend playing around with each option to learn their functions

      • You can duplicate each section by clicking the double square icon (next to the heart)

      • Move sections up or down by using the arrows

      • + ADD BLOCK

        • You can add various elements to each section, including images, social links and more

        • You can drag and drop each element to the position you’d like on the page

        • You can change the grid layout style in the Edit Section window, under Gap

        • Remember, always check how things look on mobile before finishing (I often need to make mobile adjustments when customizing sections…)

          • You can check your mobile layout by clicking on the phone icon in the upper right corner

    How to Customize + Edit A Blog Post

    Starting a blog has a ton of benefits. Luckily, Squarespace makes things easy.

    Here’s how to manage and customize your blog posts.

    Customize How Your Blog Looks

    • From your home sidebar menu, click on Website, then Blog

    • Choose a blog post and double click on it to open up the editor window

    • Towards the top, click on Edit Section

    • Here, you can change things like content width, text alignment and how your author name shows

    Add Elements Within Blog

    • Within your blog post’s editor window, click outside of the main text box

    • Then hover over it and click on the + icon to bring up the elements menu

    • Here, you can add things like images, lines, social icons, code snippets and much much more

    Use Third-Party Plugins

    You can add a lot of customization to your site using plugins.

    For example:

    • Add a sidebar column to your Squarespace blog

    • Add an automatic table of contents (this is especially helpful for longer posts)

    Check out Will Myers for some pretty sweet plugins to customize your site with (not just your blog).

    Invite Visitors to Read More After Each Blog Post

    • At the bottom of your blog post, click the blue + sign

    • Scroll down and choose Summary

    • Go to Select A Page and choose Blog

    • Customize which posts show by editing your Filler Items (categories and tags)

    How to Change Your Squarespace Design

    Your design isn’t set in stone. You can easily edit things like your fonts and color palette.

    You can change your main layout by double clicking into each page and using Squarespace’s intuitive drag and drop editor.

    Here, you can easily add new sections, new blocks and new elements.

    But what about your fonts and color theme?

    How to Edit Your Template and Design

    • From any page, click on the paintbrush icon in the upper righthand corner

    • This will open up your Site Styles panel. Here you can:

      • Change your site’s font style, sizes and spacing

      • Customize font changes to specific areas. For example, to change the title font only:

        • Go to Design page —> Site Style —> Fonts —> Assign Styles —> Site Title

      • Choose a new color palette (by clicking on Colors, then Edit Palette)

      • Add animations to change how your page elements appear

      • Customize how your buttons and images show up

    • Add a favicon to your Squarespace site

      • Favicons are your browser icons – i.e. the tiny image that shows up in your website browser tab

      • From within the Design tab, click on Browser Icon (Favicon)

      • Upload your favicon image in the box (I just used Canva to create my design)

    How to Add A Custom Logo Image

    For logos, I create all of my designs using Canva (which is free).

    Here’s how to do this:

    • After creating an account, click on Create a design

    • Towards the bottom of the pop-up menu, choose Custom size

    • Use the dimensions 900 x 200 px (I've found this to be the ideal size for Squarespace logos)

    • Stretch your design as big as possible to fill the space (without going past the edges)

    • If you have a Canva Pro account, download the image as a PNG with a transparent background

    • Otherwise, download the image as a JPG (smaller file size) and upload it to a free tool like Adobe Express to make the background transparent

    • Redownload it and head over to your Squarespace site to upload it

    Add a logo to your menu header

    • Double click into your website editor window

    • Hover over the main menu and click on Edit Site Header

    • Click on Site title logo to upload your logo

    • You can add your logo to the footer menu by clicking on + ADD BLOCK and then Image

    Squarespace Menu Customization

    Your menu is an important part of your site navigation and UX (user experience).

    So here’s how to edit things to your liking.

    Main Menu Customization

    • Rearrange the look of your menu

      • Double click into your site preview to open the editor window

      • Hover over the top menu and click Edit Site Header

      • Click on the desktop icon at the top of the mini menu that popped up

      • Click on Header Layout and choose your new look

      • You can also edit the spacing and formatting in this window (under the desktop icon)

    • Organize the order of your menu items

      • From your home sidebar menu, click on Website

      • Click and drag each menu item into the order you’d like

    • Hide pages from showing in your main menu

      • From your home sidebar menu, click on Website

      • Hover over the page you’d like to hide and click on the gear icon

      • Toggle off the Enable Page option

    • Add folders for nested subpages

      • From your home sidebar menu, click on Website

      • Click on the + icon

      • Scroll down and choose Folder (under More)

      • Name your folder and drag (or create) any pages you’d like under it

    • Add a logo and social links

      • Double click into your website editor window

      • Hover over the main menu and click on Edit Site Header

      • Click on Site title logo to upload your logo

      • Go to Elements and Edit Social Links to add your socials

    • Add a large menu button for CTAs or important pages

      • Hover over the main menu and click on Edit Site Header

      • Click on Elements

      • Toggle on the Button option and edit the text and link just below

        • Note, you can edit the button style in your Site Style panel of the Design tab

    • You can learn some more advanced ways to customize your main menu here

    Footer Menu Customization

    • Scroll down to the bottom of the page in the editor window and hover over your footer

    • Click on Edit Footer

    • Change your background, size ratios and other formatting details under Edit Section

    • Click on + ADD BLOCK to add text or other elements (like social links) 

    • I like to include my socials, site name and links to relevant pages (such as a contact and privacy policy page)

    Squarespace Metadata 101

    Metadata includes things like page titles and descriptions and helps search engines better crawl and understand your website.

    So let’s look at how to edit your Squarespace metadata.

    Edit the Metadata of Your Whole Site

    • Go to the Marketing tab, then SEO Appearance

    • Add your SEO Title and SEO Site Description here

    Edit the Metadata for Individual Pages

    • Go to the Pages tab, then hover over each page and click on the gear icon

    • Change title info, URL and SEO data here

    Edit the Metadata for Blog Posts

    • From your home sidebar menu, click on Website, then Blog

    • Hover over the blog post page you’d like to edit and click on the three dots to bring up the settings window

    • Here, you can customize your SEO metadata and other info or creative aspects

    • You can also pull up your settings window by clicking on the date/author name of your blog post when you’re inside the editor window

    • Add Categories and Tags for each post

      • Pull up the settings window and click on Options

      • Add your main categories and tags under Categories and Tags

        • Use Categories for more general, main themes (such as “Travel”)

        • Use Tags for more specific informations (such as “Asia Travel” or “Living Overseas”)

        • You can type and find categories and tags you’ve used before

        • Or you can type in a new one to add

    Adding Social Media Icons In Squarespace

    Social media icons encourage people to explore your other accounts and support brand growth.

    So using them in the right places is important.

    Where I Put My Social Media Icons

    • In the main menu

    • In the footer menu

    • Within relevant blog posts and pages

    How to Add Social Media Icons

    • In your main menu

      • Double click into any page, and hover over the main menu

      • Click on Edit Site Editor

      • Go to Elements

      • Click on Edit Social Links

      • Add your social media account link where it says “Add a social link or email”

    • In your footer

      • Double click into any page, and hover over the footer menu

      • Click on Edit Footer

      • Click on + ADD BLOCK

      • Scroll down in the pop up menu and choose Social Links

      • Click on the new social links block and then on the pencil icon to edit things

    • Within blog posts and pages

      • For blog posts:

        • Click outside of the text

        • Hover over the text and click on the + icon to pull up the elements menu

        • Choose Social Links and then click on the pencil icon to edit

      • For pages

        • Double click into the page editor window

        • Click on + ADD BLOCK

        • Choose Social Links from the elements pop up menu

        • Click on the pencil icon of the new block to edit

    More Awesome Squarespace Resources

    • Inside the Square

      • Find courses, workshops, blogs and advanced tips for customizing your Squarespace template

    • The Styled Square

      • They have a blog full of tutorials and info on how to further customize your site


    Want More? Check Out These Sweet Reads!

    Jef Quin

    Hey. I’m Jef — a digital nomad and the sole content creator for this site.

    I’m a traveler, musician/producer, blogger, content strategist and digital creator. And I’m on a mission to inspire a more chill, adventurous and creative lifestyle.

    I also spend a lot of time in Japan and love coffee.

    Drop me an email to say what’s up!

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